diff --git a/delojza.py b/delojza.py
index 428750a..43ef9c2 100755
--- a/delojza.py
+++ b/delojza.py
@@ -14,6 +14,7 @@ import markovify
 import mutagen.id3
 import pytumblr
 import requests
+import telegram
 import youtube_dl
 from telegram import MessageEntity
 from telegram.ext import Updater, CommandHandler, MessageHandler, Filters
@@ -185,6 +186,11 @@ class DelojzaBot:
                 message.reply_text('(btw, queueing to tumblr)')
                 for filename in filenames:
                     self.client.create_photo('kunsaxan', state="queue", data=filename)
+            elif hashtag == 'TUMBLR_NOW' and self.client:
+                message.reply_text('(btw, ***FIRING TO TUMBLR RIGHT AWAY***)',
+                                   parse_mode=telegram.ParseMode.MARKDOWN)
+                for filename in filenames:
+                    self.client.create_photo('kunsaxan', state="published", data=filename)
             return filenames
         except:
             _, exc_value, __ = sys.exc_info()